Rewriting history, one sex position at a time.
When Durex created a new lube specifically designed to help maximise the pleasure of over 56% of the population who were enjoying anal sex on a regular basis, they came up against a small problem...
They weren't allowed to use the words anal or lube. So how do you launch a product when you can't talk about it? You trace these outdated stigmas all the way back to where they first began, almost two thousand years ago, to one of the world's most famous publication on sex and all things pleasure...
The Kama Sutra.
