HSBC: LIFT

Running a business is about more than just the numbers — it’s about people and human ambition; and that's exactly what this campaign set out to do. 'Lift' is the story of one man, making his way to the top with a simple message of 'It's Never Just Business'.

The campaign came to life in a blockbuster 90" TVC, a 360 experience that let you step inside the lift for yourself and a competition/content series that set out to find the next big entrepreneur with a prize of £150,000