Launching a holistic health app.
Huawei’s new health and wellness app goes beyond just exercise, helping users to track their holistic health on the go.
To launch the product across 12 European markets the campaign needed an idea that could communicate the multiple features of the app without language becoming a barrier.
So, instead of focussing entirely on the features, we established a powerful human connection that transcended markets, with the user and their lifestyle at the heart of every moment on the journey.
