The smart kids watch.
Vodafone Smart Tech were launching their first product innovation - a smart watch.
So, we recruited the world’s most famous male model - David Gandy - to do what he does best.
What he didn’t realise was that this smart watch was designed specifically for kids and the photoshoot was entirely run by a bunch of opinionated 8-year olds and one child prodigy photographer known to the world as ‘Lil-Jpeg’.